With bridle and tack charms being very popular these days, I had to feature a company that has these! The Colleqtion is one of my new favourite companies, and Kelsey, the owner, is someone I used to go to school with! One of my favourite things about The Colleqtion is that a portion of the purchase price from every charm goes to charity. The charities change monthly, with Uryadi’s Village being supported for the last two months.
The idea for The Colleqtion came when Kelsey realized that it was possible to provide a great product at a great price after looking at the market. As well, the popularity of tack charms and bling amongst young riders allows The Colleqtion to be a popular company, but one that also reminds young riders that they are very lucky to have horses in their life. Tack charms that donate a portion of the purchase price to a charity is an accessible way to instil social responsibility amongst young riders.
Kelsey chose to have her business model to include giving back, because she believes that her “customers ultimately want to do something good for the community, but life gets in the way. We have the best of intentions, but with our other commitments (especially with horses that you can never take a day off from), it can be difficult to find the time.” She and I both believe that when there are two products of similar quality available, the customer will always choose the one that gives back. She explained it by the model of TOMS shoes, which makes a lot of sense! Eventually Kelsey hopes to earn her MBA, and with business skills like these, I can see her being very sucessful!
The charity supported the last few months has been Uryadi’s Village. Uryadi’s Village “is a non-profit organization whose mission is to support vulnerable children and their extended families around the globe by developing social, economic and environmentally renewable systems in the field.” It has a horsey connection, with rider Jennifer Crooks – known by some as the Angelina Jolie of the horse world – being the executive director. She has two children of her own, and has adopted another seven from China and Ethiopia. Uryadi’s Village was chosen to be sponsored by The Colleqtion as they had a December 15th deadline to get 20 children out of an orphanage due to close. The deadline was met, and these children have been “moved to a safe environment where they can grow into thriving members of the community.” Knowing that I was able to help these kids, even if it was just buying Christmas presents for riding friends, is a nice feeling. If any of you are looking for a charity to donate to before Christmas or in the new year, definitely check out their website!
In January, as a nod to all the Thoroughbred birthdays, The Colleqtion is planning on sponsoring a charity that helps retired racehorses find new homes and jobs. Kelsey’s first horse was little chestnut mare who raced, and I have a few off the track babies who I hold close to my heart. Unfortunately sometimes these horses don’t land softly after their careers, even though many go on to be successful show horses with some patience, love and retraining. Ainsley Vince’s first horse Hocus Pocus was a successful racehorse before Ainsley had him, and she credits him with the experiences leading up to Catch-22, the horse that brought her into the international spotlight.
I have asked for this charm for Christmas, it’s just too cute! I know it would look amazing on Phee’s schooling bridle.
I have the rose colour charm on my key chain right now, and I love the touch of sparkle it adds! Makes it much easier to find my keys in a purse or backpack.
This bracelet will be available February 1st, and I will be ordering one as soon as I decided what colour! The braiding comes in a variety of colours, but is shown here in beige on a brown base.
Tagged: accessories, bling, bracelet, braided rein bracelet, bridle charms, canadian, charity, charms, christmas, colleqtion, equestrian, fashion, little blue box, review, shopping, sparkle, tack charms, the colleqtion, thoroughbred, transition glitter heart, trends, uryadi's village